The COVID-19 pandemic has underscored challenges facing the telecommunications industry. It’s time to make bold moves to help your company. There are areas of opportunity for telecommunications leaders to consider in their recovery strategies.
Here are three ways to thrive in 2021:
Focus on customer needs with a nuanced customer engagement approach.
Upgrade the customer experience with new service offerings and adopt agile business models.
Position your branding in a way that maximizes secure wireless networks and includes this technology in your services and business models when possible.
Renewing Your Commitment to Customer Needs
There are actions you can take to reaffirm your commitment to customer satisfaction. Whether your company focuses on telecommunications for businesses or entertainment services, these strategies can help you win and retain prospective clients.
Strategies to Promote
Develop business models with a deep understanding of consumer behavior. This may mean implementing machine learning and AI strategies as part of your customer engagement.
Create original content in your marketing and landing pages. For streaming services, offering exclusive content can raise subscriptions dramatically.
Use videos, music and podcasts to increase interest and your services. This is a great place to interact with clients and prospective clients.
Target customers more effectively with tailored content.
Questions to Ask Leadership
How will you tailor packages to consumers dealing with lost income or lower pay?
Can you offer promos for free products when customers sign up for higher levels of services?
Is your marketing team ready to offer ads highlighting pricing options?
How to Adopt an Agile Business Model
Some new consumer behaviors will become the norm even after the pandemic ends. To this end, consider the following strategies to keep your business agile so that you can respond to customer demands:
How Can you explore opportunities for direct-to-consumer products? This could include exclusive watch parties or esports for entertainment streaming companies.
How can you make your telecom services easier to access?
How can you get ahead of the curve in predicting new experiences that will excite new and existing customers?
Questions to Consider
How can your telecommunications company use social, multichannel, and social media platforms to create an intimate experience for consumers?
How could live streaming grow your audience and revenue for special events and content? What are the contractual rights and risks?
Can you offer a seamless experience in your customer engagement across different devices?
Make the Most of Wireless Technology
When you focus on the benefits of advanced wireless technology, you can take advantage of 5G capabilities for your telecommunications company. Optimizing the use of wireless technology will provide better access and in most cases, better connection.
Here are some ways to get started:
Take advantage of 5G to create enterprise-level applications customize to specific industries.
Invest time and resources that help you understand how customers use your products and where you can add value.
Are there still pain points in your transaction process? To avoid abandonment and increase conversions, focus on offering contact-free customer service, purchasing and returns.
Strategic Questions for Your Telecommunications Strategy
Whether you are a telecommunications company or heavily rely on telecommunications to reach your customers, here are some questions you can ask to continue adjusting to the post-COVID market:
How can your organization accelerate the adoption of edge-computing, 5G, and Wi-Fi 6?
Are you prepared to handle the customer shift to digital-first purchasing and customer service options?
How can you encourage customers to choose cheaper digital communications and transactions?
Are there any network constraints or telecommunications infrastructure challenges that prevent you from offering broader connectivity to customers and remote workers?
Telecommunication providers have an opportunity to shape the future of business in 2021. From advanced wireless technologies to the completion of 5G networks, a generational shift will transform how industries operate and interact with their customers. Whether or not your business remains on top of these trends impacts how you will perform compared to your competitors. Partnering with the right providers of telecom platforms and services can help you remain on the cutting edge instead of being swept behind in the marketplace.
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ABOUT THE AUTHOR: JEFF POIRIOR
Jeff brings 25 years of telecommunications and information technology management experience in voice and data networking, server support, and telephony and security; with a significant emphasis on customer service. Prior to joining Valicom, he was chief of the infrastructure support section for the Wisconsin Department of Transportation. Jeff was the vice president of operations for CC&N, overseeing telecommunications, help desk, data and desk side support services. Prior to that, he served as the associate director of technical resources for Covance, responsible for managing systems and network operations supporting 1700 users in Wisconsin and Virginia. He has also led data center operations at Magnetek Electric, supporting mainframe systems, client/server applications, telephony systems, and computer-aided design. Jeff holds a bachelor’s degree in business administration from Cardinal Stritch University and a master’s degree in business administration from University of Phoenix. In addition, Jeff is a past board member of the Wisconsin Telecommunication Association.