Benefits of Vendor Review Sites

When you manage a department, there are a lot of decisions that need to be made. From branding to office locations and target markets to marketing strategies, you need to do a lot of research in order to figure out what your path is going to be. An important part of this strategizing process is making sure that you are developing the right partnerships.

Who you choose to do business with could make or break your organization. Your best bet is to make sure that the vendors have been vetted by a reliable source and have a track record of success.

Choosing the Right Software

In a time where technology is continuously advancing and innovation is at the forefront of developing a thriving business, the software your company utilizes is probably the most important factor in staying competitive. Most organizations are using cloud-based software applications in an effort to increase productivity and efficiency. However, you will start to run into problems if you choose the wrong software.

In order to find the right programs for your company, there are a couple things you can do:

  • you can ask others in the industry to see what is working for them

  • you can do your own research.

Knowing how the software performs will give you insight into whether or not it will work for your particular needs.

Benefits of Vendor Review Websites

Reading reviews by people who have used the software that you are interested in can be incredibly helpful. The beauty of vendor review websites is that you can get a detailed account of a user experience without having to waste your own time and money.

Those who decided to write reviews will give you a good idea of what stood out to them about the products, whether they be good or bad. You will hear praise for the software’s best features and concerns based on their least impressive features.

If you see more than one person provide positive feedback on a specific aspect, then you can probably trust that the opinions bode well. If you see more than one person offer negative feedback about a specific aspect, and it is important that the product works well in this area, then you can most likely cross it off your list. There are actually websites that specifically review software applications that cater to all industries such as Software Reviews, G2 Crowd, and Capterra.

Capterra Overview

Founded in 1999 and based in Arlington, Virginia, Capterra’s goal is to aid businesses in finding the right software solutions. The company’s founder, Michael Ortner, was looking for help along these lines, himself, and got frustrated with the process. It took too much time and was very confusing. He decided to take things into his own hands and create a one-stop shop for research on new software. By providing verified user reviews and additional independent research for a variety of business departments, the website offers insight into what industry professionals are saying about the latest related software.

Why Use Capterra?

With a rigorous vetting process, each user must be verified in order to write a review. This process ensures only trustworthy feedback. Other websites allow anyone to post a review, which means that there is a possibility of fabrication. Without proper validation, the reviewer could be a fake user. For example, in some cases, companies will hire people to write rave reviews for their products on various review sites.

Capterra utilizes discovery tools to attract thousands of new user perspectives. They provide more than 30,000 unique reviews every month. The more real-life use cases you learn about, the easier it will be to make an informed decision.

The company knows that the right software can be the key to success for any business. It can be the difference between barely staying relevant and surpassing your competition. Great software has the ability to streamline workflow to increase productivity and efficiency. Another benefit to using Capterra’s website is that it does not cost you a thing. The search tools and additional resources are made available for free.

Vendor Advertising

Although Capterra does offer vendor advertising, the integrity of user reviews is not compromised. The website has many software vendors with positive reviews that are not paying advertisers. Any and all vendors are welcome. If a vendor does want to advertise, Capterra has a wide variety of offerings. Since the website reaches over 5 million users on a monthly basis, it might not be a bad idea for vendors to consider working it into their budget.

Simplify Your Software Search

Vendor review websites give you the opportunity to gain in-depth insights into the software that might be the game changer for your business. Why not take advantage of these resources that are available to you for free, as they are with Capterra? Ultimately, you will save yourself a ton of time and money that you could otherwise be spending on other important aspects of your business.


About the Author: Chantel Soumis

Chantel Soumis brings over a decade of knowledge in workflow enhancement through the use of technology. Chantel studied marketing communications and business administration at Franklin University and proceeded to work in a fast, ambitious environment, assuring client delight in the healthcare and pharmaceutical industries. Passionate about project productivity and streamlining workflows through the use of technology, Chantel strives to inform organizations of Valicom’s advanced telecom expense management software and services by mastering communications and messaging while delivering helpful information and supporting resources.